Job To Be Done

WHAT IS JOB-TO-BE-DONE THEORY?

You have been reading so many books about the business strategies? But could not find “the one” for your company? If you are seeking to find the best solution for your business, you’re lucky to reach the JTBD (Job-To-Be-Done) theory here. JTBD can put a period on your endless journey of browsing the random sound-good

THINGS TO KNOW BEFORE GOING GLOBAL: “STEP ZERO” ON HOW TO TAKE YOUR COMPANY GLOBAL

THINGS TO KNOW BEFORE GOING GLOBAL: “STEP ZERO” ON HOW TO TAKE YOUR COMPANY GLOBAL

Why do companies go global? Some want to pursue further successes for their companies, and the other go global as responding to the domestic rivals/ competitors. Thanks to the technological developments and the globalization of the world, international business has become much more common and close to every business owner. It does not mean, however, that

Estrategia de comunicaciones PBX Virtual

HOW TO BUILD A STRONG BRAND

Before starting the discussion about the strong brand, let’s re-thing over the definition of “Brand.” It is a commonly used word, but the meaning of it is very ambiguous. Brand is not just a logo or its products, but is something invisible and more profound. Brand – The intangible asset of the company including its ideas, trust,